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The Eye and Ear unveils new logo

October 29, 2014

The Royal Victorian Eye and Ear Hospital launched a new brand that is a clear depiction of the hospital’s specialist role in caring for the senses.

Developed after extensive consultation and stakeholder workshops with staff, patients, carers and partner organisations as well as the Executive, Board and Senior Medical Staff, the new logo is designed to be clear and easy to read.

Close to eighty staff and volunteers attended the launch, where Acting Board Chair Peter Buzzard and hospital CEO Ann Clark unveiled the new brand in the form of a giant cake.

Ms Clark said that the new brand, approved by the Board, has been planned to coincide with the redevelopment for maximum cost effectiveness.

“Now that we have commenced the redevelopment project, it is an appropriate time to update the branding and visual identity of the hospital so that it reflects our innovative culture and the future vision for the hospital,” Ms Clark said.

“The redevelopment will result in the physical look of the hospital changing and all signage will require updating as part of the redevelopment. So now is a cost effective and efficient time to rebrand.”

The clean and crisp nature of the design makes it easily recognisable for the Eye and Ear’s patient cohort, many of whom have a vision impairment. It also encapsulates and reflects the hospital’s long history as a specialist tertiary hospital.

To coincide with the launch of the new brand, a 16 metre high banner informing the community about the ongoing redevelopment project will be hung on the façade of the Smorgon Family Wing facing Victoria Parade and viewable all the way down Brunswick Street.