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Social Media Policy

The Royal Victorian Eye and Ear Hospital Social Media Guidelines

Purpose
The Royal Victorian Eye and Ear Hospital is using the social media channel Twitter to share information with our followers about news and events around the hospital.

All Eye and Ear publications and events promoted via social media will also be made available on our website, as hardcopies, and via other relevant channels as appropriate.

Relationship to other organisations and affiliates
The Eye and Ear follows relevant organisations, companies and bodies and may re-tweet information provided by these organisations. Information originating with organisations and outlets not currently active on Twitter may also be shared. The Eye and Ear does not automatically follow organisations or individuals who follow us. Being followed by the Eye and Ear does not imply endorsement of any kind.

Feedback and responses
The Marketing and Communications team manages all Eye and Ear social media accounts and the team will aim to ensure content remains up-to-date and relevant.

The Eye and Ear welcomes feedback and ideas from members of the public and will attempt to respond to comments posted on our Twitter account as quickly as we can. We update and monitor the Twitter account during ordinary business hours Monday to Friday.

With the exception of direct messages exchanged between users, all messages (or ‘tweets’) are public and visible for all to read, comment and share.

Any feedback on a specific service, occurrence or member of staff should be given through the feedback form on the website, so that appropriate procedures can be followed.
Twitter may occasionally be unavailable and we accept no responsibility for lack of service due to Twitter downtime.

Health and medical advice
The Eye and Ear will not provide health or medical advice using social media.
Patients wishing to contact the Eye and Ear for a change of appointment or other treatment-related queries should contact the Eye and Ear directly, by phone or email. The usual ways of contacting us are detailed in the Contact Us section of the Eye and Ear website.

Privacy
If a patient or member of staff of the Eye and Ear is referred to directly by name, including links to patient and staff stories on our website or within our publications, this will only occur with the express written permission of the patient (or legal representative of the patient) or staff member in the form of a signed consent document.

Under no circumstances will a patient's or staff member's personal details, such as address, date of birth, religious or political affiliations or other details of a private nature, be referred to.

The Eye and Ear does not capture or record the contact details of organisations or individuals following our Twitter account. Any information identified as or deemed confidential or private is treated in accordance with the Eye and Ear Privacy Statement.

Inappropriate or offensive content
The Eye and Ear Twitter account, and any of our other social media sites, are intended to serve as a forum for interaction with members of the public. We ask that you are respectful in your actions and comments when interacting with Twitter or those other social media sites.

Please do not post:

  • profanity, abusive language or personal/character attacks
  • material that is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, hateful or embarrassing to anyone else (and we will exercise our discretion about matters of this type)
  • advertisements or business solicitations
  • chain letters or spam.

We reserve the right to remove posts we deem offensive or inappropriate, and to terminate involvement by anyone who posts such content.

Disclaimer
Views, comments, ideas and opinions expressed by external parties on any social media site of the Eye and Ear, do not necessarily represent the views and opinions of the Eye and Ear.

We cannot be held responsible or liable for the accuracy, currency or reliability of information posted by external parties.